Privacy Policy
This privacy notice tells you what to expect us to do with your personal information.
What information we collect, use, and why
We collect or use the following information for the operation of customer accounts and guarantees:
Names and contact details
Addresses
Account information, including registration details
Information used for security purposes
Marketing preferences
We collect or use the following information for service updates or marketing purposes:
Names and contact details
Addresses
Marketing preferences
We collect or use the following information for research or archiving purposes:
Names and contact details
We collect or use the following personal information for dealing with queries, complaints or claims:
Names and contact details
Address
Account information
Relevant information from previous investigations
Customer or client accounts and records
Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone.
All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We collect and use this personal information because it is necessary to operate customer accounts safely, fulfil contractual obligations, and provide the guarantees customers rely on. This information allows us to verify identity, manage account activity, communicate important updates, and ensure that products and services are delivered to the correct person. Without this information, we would not be able to provide customers with secure access to their accounts or honour any guarantees associated with our services.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for research or archiving purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
Directly from you
How long we keep information
We only keep personal information for as long as it is genuinely needed for the purposes we collected it for. Our retention periods are based on our lawful basis for processing and a careful assessment of how long the information is required to meet those purposes.
When deciding how long to keep personal data, we consider:
Why we collected it and the activities it is needed for (e.g., managing customer accounts, providing services, fulfilling legal obligations).
Any legal, regulatory, or contractual requirements that require us to keep information for a specific period.
The potential risks to individuals if the information is kept for longer than necessary.
Whether we still need the information to resolve queries, handle complaints, or maintain accurate business records.
We do not keep personal information indefinitely. When the information is no longer needed, or when individuals request deletion (and no legal exemption applies), we securely delete or anonymise it so that it can no longer be linked back to an identifiable person.
Our goal is to ensure personal data is kept only for the minimum period required and that our retention practices protect individuals’ rights while supporting legitimate business needs.
Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or relevant laws. Any updates will be posted on our website, and we encourage you to review this policy periodically to stay informed about how we protect your data.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us at shelley@eventfulmerch.com.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113